Petals & Blooms
Freelance Client
Petals & Blooms is a floral design studio and home decor store located in Washington state. Started by a mother-daughter duo, the delightful home decor offers chic farmhouse style to your spaces. And fresh flower design will make any special event stunning and memorable.
Logo + Brand Style Concept Process
Selected Option + Final Brand Guidelines + Applications
Petals & Blooms was in the process of founding their new floral decor business when they reached out for assistance with their branding, marketing and website needs. After two initial consultations, work began on the initial logo and application designs pictured above (click each image to expand and view details). With minor updates, they selected the third concept. I provided a full brand guidelines document complete with brand design application suggestions and a large suite of files to assist across all digital marketing platforms. I also assisted updating their Square retail website with the branding and digital graphics.
Brand and logo suite design
Brand guidelines
Square retail website consultation and design assistance
Branded digital graphics for social media platforms