Body Fuel by Dana
Freelance Client
As a personal chef, certified personal trainer and fitness nutritionist, it is Dana’s goal to share healthy, delicious recipes for a balanced lifestyle, and to use her experiences to help others feel their very best. She offers personal chef services in the northern Illinois area, provides recipe development services, hosts local cooking workshops and develops and cooks menus for special events throughout the continental US.
Dana required a branding and website refresh to help boost her marketing and sales efforts. She needed a platform that communicates her business mission, in addition to her up-to-date personal chef menus, latest recipes and wellness routines, upcoming local cooking events and a way for potential clients to connect. The website includes two blogs to help viewers focus on her custom recipes and her fitness and wellness routines respectively. She was also interested in building her newsletter following so I assisted her in revamping a previous recipe and wellness guide that people can access when they sign up for her newsletter. Because she hosts local cooking workshops, I also created a business card and stickers for her to hand out at these events.
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Branding and logo refresh
Brand guidelines
Website refresh content strategy
Squarespace website design
Digital recipe and wellness guide for email newsletter signup
Digital graphics for social media platforms
Digital assets and custom templates added to Canva
Business card and sticker design with printing management