Peak Fitness & Boutique
Freelance Client
Peak Fitness strives to create a dedicated space where anyone can work out and let go. Where members feel challenged and motivated while also relaxed and at ease. They feel it’s important to have a place where members can come and forget their worries and focus on themselves. They want to help their members find their definition of healthy, as they truly believe that healthy looks different on everyone.
Peak Fitness & Boutique required refreshed branding and a new website to better serve their current members and reach potential new local members. I assisted Peak Fitness with a logo and brand refresh and created a content and user experience strategy focused on optimizing navigation throughout their new website with the goal of increasing new member sign-ups. I designed custom graphics and built out their new website on Squarespace so they can easily update the copy and add upcoming events to their blog and calendar. I integrated their Mindbody account so members can easily access and sign up for classes online. I helped establish their ecommerce website on their Square account and designed the website with custom graphics to fit their branding and reach their ideal clients. I designed ongoing marketing collateral and digital ad designs to drum up excitement for classes and events, and assisted with physical signage and decals for their studio entrance.
Logo and brand refresh design
Brand guidelines
Website refresh content strategy and UX/UI design
Squarespace website design
Mindbody schedule integration
Square eCommerce website design
Custom website tutorial and manual
Digital graphics for ads and social media